Understanding Social Graph Optimization With so much choice in how consumers tap into to their social graph, how do media and brands reach, connect and influence these networks at scale? As consumers get entrenched in an increasing number of general and niche social networks, the challenge for organisations to both reach and influence them is getting tougher. This wealth of options is happening both within social networks like Facebook, and externally on email, IM and others. As these channels are reaching ubiquity amongst connected users and are increasingly integrated with 'Connects' from Facebook and Google, the business world has got to wrap its head around how to engage, interact and influence this audience. But how? What techniques will work without irritating users and staff trying to scale their efforts to maximise the audience? And what does the future hold? Is a world where all these tools are connected a marketing panacea? Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate.
Motion: the importance of picking your battles online: when, where and why should brands respond to consumers in social media? There is a charge for this event. Ticket price: Free (IAB members & advertisers) / £99 non-members.
The birth of the digital era has created a home for many a niche community. Whether you're into wine, comic books, naked skydiving or multi-coloured coats made from human skin, there's bound to be plenty of discussions, forums and blogs to engage your interest online.
This event will discuss how brands can take advantage of consumer engagement in social media and make mainstream digital campaigns work together with social media environments - sometimes blurring the lines between real life and virtual worlds.
There is a charge for this event. Ticket price: Free (IAB members & advertisers) / £99 non-members.
