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Understanding Social Graph Optimization
With so much choice in how consumers tap into to their social graph, how do media and brands reach, connect and influence these networks at scale?
As consumers get entrenched in an increasing number of general and niche social networks, the challenge for organisations to both reach and influence them is getting tougher. This wealth of options is happening both within social networks like Facebook, and externally on email, IM and others.
As these channels are reaching ubiquity amongst connected users and are increasingly integrated with 'Connects' from Facebook and Google, the business world has got to wrap its head around how to engage, interact and influence this audience.
But how? What techniques will work without irritating users and staff trying to scale their efforts to maximise the audience? And what does the future hold? Is a world where all these tools are connected a marketing panacea?
Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate.