One hour workshop showing how brands can engage directly with their audiences within the social media environment using their own broadcast assets such as live webTV shows, short form video and audio podcasts including examples of how video can also be made interactive to enable viewers to directly engage and click to purchase featured products, download content or sign up to a mailing list. This is a free workshop, although donations to our JustGiving page raising money for Help For Heroes are welcome from any attendees - http://www.justgiving.com/markettiers4dc2010
http://smwlondonevent08.eventbrite.com/
